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The campaign's goal is to help merchants future-proof against the holiday season’s fraud hangover and also leverage this period as part of their full-year growth strategy. The campaign ran in different channels - blog posts, guide, webinar, ads (Organic and promotional).
Marketing design campaign
My role in the campaign was to lead the visual language of the campaign. Think of a concept for the graphic language and create all the assets while thinking about the existing language of Riskified.
The images are from the point of view of the merchant, zoom in to the situations it encounters when the holiday season ends.
Holiday Hangover Campaign
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